Charlotte, North Carolina is a largely populated city that continues to expand and flourish.
The city contains an expansive highway system where thousands of cars emit pollution daily.
For my senior thesis, I identified the issue of environmental injustice in the Charlotte area, inspired by the history of air pollution in the Historic West End due to redlining and segregation. Green Up is a brand I crafted that helps educate the public on the issue of environmental injustice and encourages action and change within the Charlotte community. The three products of this brand are a billboard, a social media campaign, and a website. The branding utilizes vibrant colors to emphasize a clean, earthy feeling that further motivates viewers to strive to be more environmentally conscious.
The city contains an expansive highway system where thousands of cars emit pollution daily.
For my senior thesis, I identified the issue of environmental injustice in the Charlotte area, inspired by the history of air pollution in the Historic West End due to redlining and segregation. Green Up is a brand I crafted that helps educate the public on the issue of environmental injustice and encourages action and change within the Charlotte community. The three products of this brand are a billboard, a social media campaign, and a website. The branding utilizes vibrant colors to emphasize a clean, earthy feeling that further motivates viewers to strive to be more environmentally conscious.
Date: 2023
Skills: Illustration, Digital Design, Brand Design, Logo Design, Social Media Design, Website Design, Print Production
Software: Photoshop, Illustrator, After Effects, Figma
Billboard Advertisement
Instagram Advertisement Campaign
Website
