A holistic pet food brand needed a visual redesign that would highlight its core values and attract a younger audience. They use healthy and sustainably sourced ingredients that focus on animal-based proteins as the basis of their cat and dog food. The redesigned logo includes silhouettes of both animals, with leaves surrounding them to express the brand’s natural and holistic approach. The colors are vibrant and inviting to catch the attention of a wider and younger audience seeking quality food for their beloved pets. An Instagram and magazine ad campaign promotes their products in a new way, using vivid illustrations to express the nutritious and tasty animal-based proteins used in their pet food formulas.
Date: 2022
Skills: Illustration, Photoshop, Brand Design, Logo Design, Social Media Design, Product Research
Software: Illustrator, Photoshop
Branding Standard Manual
Magazine Advertisement
Instagram Advertisement
