A holistic pet food brand was in need of a visual redesign that would highlight its core values and would attract a younger audience. They use healthy and sustainably sourced ingredients that focus on animal-based proteins as the basis of their cat and dog food. The redesigned logo includes silhouettes of both animals, with leaves surrounding them to express the brand’s natural and holistic approach. The colors are vibrant and inviting to catch the attention of a wider and younger audience seeking quality food for their beloved pets. An Instagram and magazine ad campaign promotes their products in a new way, using vivid illustrations to express the nutritious and tasty animal-based proteins used in their foods.

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